Some of you may remember 'Justice' from the collaboration they did with 'Simian' (now 'Simian Mobile Disco,' or at least some of the original group are) in Summer '06 with "We Are Your Friends." Here's a track, and its accompanying video, from their recently-released debut album:
http://www.youtube.com/watch?v=fo_QVq2lGMs
What I love about this video is paradoxically both its simplicity and its visual complexity (in regard to the animation). Whilst the art is monochromatic and fairly basic in style, the implementation of it into the video as part of a continuous animated piece is what really makes this baby feel fresh.
Not only does the animation provide the viewer with what is essentially a Disney-style sing-along option, but it also keeps pace, visually, with the track itself. It's a synchronization of numerous 'mediated' components:
- The original track, which itself has been electronically modified in the studio.
- The original footage, which has clearly been altered from its original colour to black and white in post-production.
- The animated effects, which were most likely drawn digitally, then applied to a computer model, generating the illusion of the animation being one with the performers' clothing (there are three obvious 'remediations', as it were, in this process alone).
Enjoy!
I would go into an conversation I had post-seminar yesterday morning regarding computer-generated animation and imagery, but I'll save that for a later post.
3 comments:
This video may be a very good example for what we were discussing about music video as cultural media in last week's seminar.
If videos negotiate a collective identity for fans and artists then Justice very clearly and definitely align themselves with the old skool sneaker, ironic postmodern t-shirt wearing demographic and all that it stands for. As music and fashion inform each other these kind of t-shirts have become the staple for the young, cool, culturally literate male or female.
We only see the torsos of the figures who casually saunter around the club or music venue (further defining the listeners’ identity). They are faceless, like the band.
Here the band/listener relationship is mediated as our attention is directed toward artistic expression rather than a physical body.
What Claire said, basically!
I tried to count the amount of pop-culture references and lost count!
The track totally encompasses the rising popularity of electro-pop/electro-house. Bright colours and fashion statements. You can see it in LOADS of music videos at the mo
(one of my favourites http://youtube.com/watch?v=FVJSTTvJ23I called "Geht's noch?" by Roman Flugel)
Totally different in style but you can definitely see similarities. You can even see this sort of style moving into television... 'MIGHTY BOOSH' ANYONE?
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